Retargeting is a specific form of behavioral targeting able to create a fully integrated campaign strategy. We begin by leveraging the traffic that is coming to your website and effectively capturing those visitors who have already expressed interest in your products and services, but never completed a purchase. We put a piece of code on those shoppers then follow them around the internet with ads for your dealership.
Consumers will be served ads online no matter what, so why not have those ads be for your products and services?
Retargeting has been proven to be a highly effective way to convert customers and gives you the opportunity to continue to communicate with people that landed on key pages of your website. We are able to target image, text, and video ads to people who have visited your website as they surf to other sites on the web. We can continue to reach these individuals and target ads to keep your dealership in the customer's mind. We are also able to change these ads in real time to target what each individual visitor's level of interest is.
Retargeting is rapidly becoming an integral part of online marketing and advertising for your dealership for one simple reason – it works. So why wait?