RTB and Programmatic

Programmatic Advertising/RTB

Programmatic Advertising

AIM has the ability to run video, retargeting, social media, and traditional display ad campaigns all in one platform. Dealerships can run a number of different types of targeting campaigns in order to reach in-market auto shoppers in any medium of their choice.

AIM Manages the Following Campaigns for Auto Dealerships

  • Retargeting
  • Search Retargeting
  • IP Targeting
  • Geo targeting and reporting down to the zip code level
  • Audience Targeting using 3rd party data
  • Audience Extension for publishers
  • Contextual targeting to sites based on keywords or categories
  • Site list targeting
  • Vehicle dynamic creative optimization
  • Facebook Exchange - News Feed and right-hand column ads

AIM's Services