Search Engine Opt.
Search Engine Optimization (SEO) in the automotive industry is a crucial aspect of business that every dealership should have a strong hand in. While SEO is an investment, it is an investment that will increase your customer base, sales, reviews, and overall visibility of your dealership online.
Dealerships all over the country are fighting for the top positions in search engines, both locally and nationally in Google, Bing, and Yahoo. About 90% of clicks in search engines come from links that populate on the first page. To work your way up the search engine ladder, allow AIM to help your dealership grab the reigns of your SEO strategies before the competition leaves you in the dust.
The SEO team at AIM is filled with strategic thinkers who always look for new techniques to evolve our approach and strategy. This is done to keep up with the latest trends and changes to the search engine algorithms to provide customers with top-of-the-line SEO services.
AIM’s SEO services include: Keyword Research, Off-Site Optimization, On-Site Optimization, Link Building, Content Creation, and much more.
Our SEO Package
- Keyword Research
- Off-site Optimization
- Link Building
- Landing Pages & Web Pages
- Website Modification
- Off-site Content Creation
- On-Site Optimization
- On-site Content Creation
The foundation of a great-optimized site reels back to the basics; keyword research. At AIM, our job is to identify the keywords that your target audience is using to search for your dealership vehicles online. Dealerships have to reach the right audience in order to see a high return on investment.
The Internet is a highly competitive marketplace. There are dealerships that will be targeting the same audience as you, but how do you stay one step ahead? The answer lies within an in-depth analysis of your competition and a well thought-out strategic campaign. We need to make sure that you are doing everything your competitors are, but doing it more effectively and efficiently. AIM will help you achieve this by optimizing your dealer website with the most relevant and highly ranked keywords throughout each one of our SEO services.
A strong off-site SEO strategy will generate meaningful backlinks, strengthen the credibility of your website, and boost the influence of your social media. The goal of off-site optimization is to increase brand awareness on websites other than your own that will drive potential customers and buyers to your website by putting your brand in direct view. Two ways in which this can be done is through smart link building strategies, and off-site content creation, both of which AIM will excel at for you.
Generating links for SEO has drastically changed over the past few years, and if done incorrectly, could do more harm than good. The updated standards and guidelines for link building have helped weed out and penalize the agencies and websites that were practicing sneaky black hat link building techniques.
Here at AIM, we are committed to boosting the online presence of our clients’ websites through strategic, relevant, and ethical link building strategies. This involves increasing the local coverage of client dealerships by utilizing our connections with over 50 local business directories including: Google Places, Yahoo! Local, Bing Local, Superpages.com, Yelp, and more.
Other strategies include guest blogging, press releases, sponsorships, and much more. Every off-site link building strategy is unique and customized on a client–by-client basis, as each client will need a customized approach.
Off-site Content Creation
Press releases are a very important aspect of off-site content creation. An SEO press release is a way to deliver news and inform customers of upcoming events taking place within your company. These press releases are written and optimized for keywords that were discovered during the keyword analysis stage. It is important that your press releases are optimized, well written, and promoted in the right way, because if they are not optimized correctly, they could get lost in the clutter. Press releases generate first page visibility for keywords very quickly, so leave it to us to optimize your dealership news stories in the best way possible.
On-site optimization is the process of enabling your website to be ranked and crawled by search engines. Here at AIM, we will conduct an audit to understand the strengths and weaknesses of your current site, and find opportunities where there is room to improve and grow. If we come across any issues, our first priority will be to address those issues as soon as possible. If search engines can’t read your site, potential customers won’t be able to find it.
On-Site Content Creation
With the recent changes to Google’s algorithm for ranking in search, on-page content has become more important than ever. On-site content creation includes the creation of highly optimized landing pages, web pages, and blog posts. We will optimize every page we create for you so search engines can find them, too.
Blog creation is a great on-site optimization strategy for generating traffic. In the past, blogs were just the cornerstone for social media, but now they are also essential for SEO.
There are a countless number of dealership websites online, and many of them are similar in structure. Routine blogging could provide your dealership with the opportunity to stand out from the competition, and could also be your ticket into receiving better rankings in search engines. Not only by optimizing the content for search terms you want to rank for, but also by providing a valuable resource that your customers and potential customers will want to share and recommend to their friends and family. Our team at AIM will create monthly timely, relevant blog posts for your website. And if you don’t have a blog, we’ll build you that, too.
Landing Pages and Web Pages
The pages of your dealership website need to be responsive, they need to be unique, and they need to serve a purpose. You can expect nothing but the best from AIM. No matter what your dealership content requirements are, we will be able to adjust and create professional, high quality content that will drive in the results. Whether through creating new model pages, service pages, or re-writing current pages to increase visibility through keyword optimization, AIM has you covered!
The process of website modifications is an ongoing process. At AIM, we constantly monitor our clients’ websites to act on any imperfections or issues that the websites may be having. Some common issues that impact SEO include duplicate content issues, broken links, missing or duplicate title tags or meta descriptions, and the list goes on. AIM is committed to doing everything we can to ensure your website climbs the ranks.